When I first started at Paradigm Talent Agency in NYC, they gave me good advice and it’s been on my resume ever since.
If you haven’t done any commercials, leave off the commercial section on your resume. No harm no foul.
If you have done a commercial, even if it never aired, even if you don’t have a copy yet, if you have ever stepped on set to do a commercial put this:
COMMERCIAL REEL AVAILABLE UPON REQUEST
This is brilliant for several reasons.
One, LESS IS MORE. Never list all of your commercials. Maybe an exec from Coke is looking over your resume (.000000878 percent chance of that happening) and sees a Pepsi commercial on your list. Gives them pause. More likely though a casting director is looking at your resume, sees that Coke commercial on your list and wants to call you in for a Pepsi audition, either has to assume your spot is still running and not call you in, or go through the ordeal of having to call your agent, check to see if you are available, and if you are, is the spot still running, see…too much time wasted, you won’t get called in.
Two, LESS IS MORE. By saying less, “REEL AVAILABLE” there is an inherent suggestion that you might have done more than you actually have. If anyone ever asks for your commercial reel, which I have to admit in my years of this business I’ve been asked for it ONCE, just tell them what you’ve actually done and you’re working on it. If you have done a commercial, make a reel. For my reel click here. Tell me what you think about it. Post your reel. Let’s have a reel fest.